GE Credit Union – Multiple Locations

General Electric

Design Challenge: The already successful GE Credit Union had plans to expand with additional new branches to accommodate its members. With the new and renovated locations, GECU wanted to create a prototype for a modern, cutting-edge banking facility. Advanced capabilities provide an enhanced member experience.

Design Solution: Working with a branding company contracted by GECU, MSP was able to assist in creating a prototype for new banking branches. The new design includes a 24/7 lobby area with new Interactive Teller Machines (ITMs). There is also a conference room that is available for member use during and after hours. A refreshment bar that provides a convenient temporary work area.

Design Outcome: GECU has a new, modern prototype that provides full banking services to its members during and after regular banking hours. The branded look reflects its commitment to providing a superior banking experience in convenient locations for its members. Existing branches will incorporate the new branded look as they are renovated.

Read more about GE Credit Union and its services here.